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Copywriting is important for any business because it plays a crucial role in the way a company communicates with its target audience. Through effective copywriting, a business can articulate its value proposition, build brand awareness, and ultimately, persuade people to take a desired action, such as making a purchase or signing up for a service.

Here are some of the specific ways that copywriting can benefit a business:


  1. Increased sales: Well-crafted copywriting can help to sell a product or service by highlighting its benefits and addressing potential objections.

  2. Improved brand recognition: Consistent and effective use of copywriting can help to build a strong brand voice and increase recognition among target customers.

  3. Better website traffic: Engaging and relevant copy can help to attract and retain visitors to a website, leading to increased traffic and potential conversions.

  4. Higher search engine rankings: Search engines favor websites that offer quality and relevant content. Effective copywriting can help a business improve its search engine optimization (SEO) and increase its visibility online.

In short, copywriting is an essential tool for any business that wants to connect with its target audience and achieve its marketing and sales goals.

The average cost of copywriting in the Chicagoland area can vary depending on the specific needs and budget of the business, as well as the copywriter's experience, expertise, and pricing strategy. However, as a rough estimate, you can expect to pay anywhere from $75 to $250 per hour for copywriting services in the Chicagoland area.

It's worth noting that the cost of copywriting services in the Chicagoland area can also be influenced by the local market rates for similar services and the overall cost of living in the area. Businesses in major cities or areas with a high cost of living may pay more for copywriting services than businesses in other regions.

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