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Why a Website is Essential for Your Business

Having a website is critical to the success of your business in today's digital age. A website serves as a digital representation of your business that is available to the public 24/7. It serves as a platform to showcase your products and services, build credibility, attract new customers, and establish your place in the industry.

Studies have shown that consumers view businesses with a website as more credible compared to those that only have social media profiles. This is particularly true for established small businesses. A website serves as a one-stop-shop for customers to access information about your products and services, which can save them time and effort.

A website also helps your business to be visible on Google, which is critical for attracting new customers. You can display your best reviews and testimonials on your website, allowing potential clients to see the quality of your work. Additionally, you can make your contact information easily available to potential customers, which can increase the chances of them reaching out to you.

You can integrate your website with Google Maps, making it easier for customers to find your business location and your hours of operation. Furthermore, you can incorporate e-commerce functionality, making it easier for customers to purchase your products and services online.

In conclusion, having a website is essential for your business, regardless of its size. It allows you to establish a digital presence, build credibility, attract new customers, and showcase your products and services. 

The cost of a small business website in the Chicagoland area in 2023 can vary widely based on several factors, including the complexity and scope of the website, the level of experience of the developer or agency, and the specific features and functionalities required. An estimate for the cost of a small business website in the Chicagoland area could range from $3,000 to $15,000 or more.

In terms of payment structure, it is common for the initial payment to be due upon the completion of the first draft of the website, with subsequent payments due upon completion of the website layout and publication of the website. The only yearly fees associated with a website are typically the renewal of the domain and the hosting fees.

The specific requirements for a website project will depend on a number of factors, including the number of pages needed, the amount of content to be created, the integration of a Google Business page, the design and development of a business logo, social media integration, professional photography, mobile compatibility, analytics tracking, appointment booking functionality, and e-commerce capabilities.

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